Our Story
“Maddy, what made you decide to do all of this?”
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Esthetics with Maddy truly began in 2016 with a love for makeup — but over time, I found myself more drawn to what lies beneath it: the skin itself. After struggling with my own skin for years, I came to understand how deeply confidence is tied to how our skin feels and behaves. That realization sparked a desire to help others feel comfortable, cared for, and confident in their own skin.
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Now, with over a decade in the beauty industry, my work has grown into something deeply personal — creating skincare that is gentle, accessible, and effective, especially for those who have felt overwhelmed or left out by traditional approaches. Sensitive skin can feel like a mystery, and I’ve made it my mission to take the guesswork out of it.
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In 2025, I welcomed Nina, a newly licensed esthetician who now serves as our wax specialist. Bringing Nina onto the team made it clear that this mission was bigger than just me. It inspired the creation of the Ogallala Esthetics Collective — a shared space where beauty professionals can come together to support our community.
Soon after in 2026, I also became oncology-certified, expanding my ability to safely support clients navigating cancer treatment and recovery — because everyone deserves access to thoughtful, nurturing care during every stage of life.
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Today, we’re proud to offer a welcoming environment devoted to helping Western Nebraskans of all ages, genders, and backgrounds feel cared for and confident.
If you’re ready to feel more at home in your skin, we’d love to meet you.
Our Specialties
Nurturing Your Skin
At Esthetics with Maddy, we are committed to providing exceptional services and products that raise the bar for the skincare industry. Our expert estheticians are dedicated to nurturing your skin with personalized treatments and customized regimens. We believe in educating our clients on the benefits of a consistent skincare routine and empowering them to feel confident in their own skin.
A Personal Touch
Quality You Can Trust
Our locally owned business is dedicated to providing outstanding quality and a personal touch to each and every client. We pride ourselves on using only the best products and techniques to deliver exceptional results that are tailored to your specific skin concerns. Each and every treatment includes hand picked products for your skin.
A Higher Standard of Care
Truly Top-Notch
Esthetics with Maddy is a local, woman owned and operated business. We believe in upholding an extremely high standard of care. Our expert esthetician is trained in the latest techniques and technology to provide truly top-notch service and results. We are dedicated to continuing our reputation of excellence and providing the best possible experience for all our clients.
Flexible Payment Options
Only the Best Products
At Esthetics with Maddy, we believe in providing flexible payment options to make our products and services accessible to everyone. We accept credit, cash, and check to ensure that our clients can receive the care they deserve. We only use the best products from Hale & Hush and Skinscriptrx to ensure that our clients receive the highest quality results.